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Lead Your Markets

The hospitality industry and especially “branded” hospitality place an important emphasis on their recreation and health amenities because they are important to guest satisfaction as well as capital assets. Hospitality properties require international standard indoor and outdoor sports facilities utilizing products and construction techniques that meet specific athletic body technical certifications for playability, safety, and durability.

Indoor fitness and health amenities are particularly important in the hospitality industry because these facilities are directly related to brand loyalty and repeat business. They are also subjected to changing trends in the global fitness industry as it pertains to equipment, programming, and design. Seara believes that while some hospitality brands may establish supplier brand standards in order to secure commonality in purchasing and brand perception, this can be a big hindrance to providing customer satisfaction. No single supplier can supply all of the training equipment categories desired by today’s marketplace and users. A new or refurbished hotel whose health amenity has a single brand cannot be as competitive as a facility which has placed user protocol into its design and concept.

Seara is the oldest Asia Pacific distributor of Life Fitness which invented the Lifecycle in 1968. Today Life Fitness has over 1700 employees world-wide and is the largest fitness company in the world. Seara also is the distributor in Indo-China for a dozen other world-wide brands producing quality specialty cardio vascular, strength, and accessories that complement the products from Life Fitness and allow Seara to design cutting edge facilities.

Creating Differentiated Quality Facilities
Seara, through its active involvement in specialty sports surfacing, is the leader in custom designed functional flooring for fitness facilities as well as surfaces used in specific activities and programming that distinguishes hospitality properties. Attention to detail and unique designs builds brands and drives customer satisfaction.

Creating Active Recreation Spaces in Hospitality
Seara works with hospitality operators, architects, and interior designers to select Brunswick heirloom quality pool tables, shuffle boards, foosball tables, air hockey, table tennis, and classic games room furniture. These products help define lounges, games rooms, activity centers, club houses, bars and restaurants within their properties. Guests and customers appreciate the obvious quality, accuracy and perfection of playing on a Brunswick.